There are several recruiting methods deployed by head hunters, employment firms and referral networks. Whether it’s the military enlistment, college enrollment or a dating site, they all have algorithms and sorting approaches to their filtering systems. Many companies have best practices and established recruiting cycles to ferret out the general population or specific industry. But they all have one thing in common and that is consistent contact through online advertisements, social media campaigns and direct mail pieces. In the financial services industry, first contact with a potential insurance agent and/or registered representative is generally through email blasts or phone calls. Recruitment activity is based on the theory of large numbers. Often good recruiters are making 200 calls a day to generate 12-15 contacts that fall within the parameters of the company’s search criteria. Hopefully two or three of those contacts have the basic qualifications to move forward for a second conversation. The value proposition of the company needs to be direct, pithy and to the point. A well-defined and well-crafted proposition can increase the ratio of potential candidates. Most firms have an ideal candidate in mind. Not all recruits fit that ideal profile, but some may have the potential to   Read more…